Talking about how to make innovation, a co-founding brand, Baby-care products

As someone knew actually I have a co-funding business with my classmate, we developed the innovative products, from 0 to 100, and launched it on a crowdsourcing platform to raise funding to accelerate production and sales. Let me share the innovation story with you all, and don’t hesitate to share your ideas or experience with me.

One time when I was involved in creating something new was when I founded B52, a babycare brand that offers innovative milk powder containers. I got the idea to develop milk powder containers during my university intern at the children’s development department at a medical center when I saw that many mothers lacked a convenient milk-powder-carrying system.

As I was responsible for user research and early adopter involvement, I researched the already existing milk powder containers available and compared their individual unique features. I gathered more detailed feedback through focus groups in which we gave participants the different available containers to try and give feedback. Based on their feedback, firstly, I filter the pros and cons and select the features which were not available at the market. Next, I processed this information and communicated it to the product manager.

One challenge I faced was thus to include all the requested features in the prototypes and to communicate those requests to the manufacturer, as some prototypes turned out to be unrealistic for mass production. In the process, I had to learn a lot about the manufacturing process to better communicate with the mold maker. I also decided to increase the production cost and to improve the appearance of the product to achieve better market differentiation. After one year of research, we had successfully developed an innovative system that addresses the different scenarios in which mothers need to carry milk powder.

After I launched the initial product, my partner and I used a crowdsourcing platform to raise funding to accelerate production and sales. Because of crowdsourcing sponsorship, people will be more willing to read the content on the fundraising platform, watch your videos, and understand your philosophy. Every sponsorship in crowdfunding usually comes from “innovation.” The product received over 80% positive consumer feedback.

What this experience taught me is that innovation doesn’t necessarily mean to create something completely new. Sometimes taking something that already exists and making it better innovative can be just as valuable.